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Category: Web application

  • Social Proof in the Digital Age: Are Reviews More Powerful Than Ads?

    Social Proof in the Digital Age: Are Reviews More Powerful Than Ads?

    Reading Time: 4 minutes

    In the digital age, brands are not just battling for attention, but also for trust. You can buy awareness with commercials, but you can’t buy trust; you have to earn it.

    This is why social proof is one of the most important things in current marketing. Your audience listens to consumers long before they listen to you. They read Google Reviews, LinkedIn recommendations, G2 ratings, user-generated videos, and even casual comments on social media.

    These days, social proof doesn’t just help a company; in many circumstances, it works better than ads.

    But why?

    Why do reviews, testimonials, and user opinions have greater power than paid ads?

    Let’s take a closer look at the psychology, the patterns, and the effects.

    1. The Trust Crisis: Why Ads Alone Don’t Work Anymore

    There are too many commercials for people to see these days:

    • 6,000 to 10,000 adverts every day
    • Promises all around
    • Discounts all over the place
    • Influencers are always trying to sell something.

    Because of this, people are now sceptical and numb.

    People don’t recall ads when they scroll past them. They’ve learned to question statements like:

    • “India’s best product”
    • “App that grows the fastest”
    • “Best service in the business”

    People don’t only want claims.

    They want proof.

    This is where social proof really works.

    One real review is worth more than 50 polished adverts.

    2. The Psychology of Social Proof: Why People Trust Other People

    There is a basic psychological explanation why social proof works:

    👉 People look to other people for help, especially when they don’t know what to do.

    When someone observes other people using a service or product and getting something good out of it, their brain marks it as:

    ✔ Safe ✔ Trustworthy ✔ Worth acting on

    This is a natural tendency that all people have.

    Some mental triggers that cause social proof are:

    ✓ The Bandwagon Effect

    “If a lot of people choose it, it must be good.”

    ✓ Bias of Authority

    “If an expert or respected person backs it, I should believe it.”

    ✓ Groupthink

    “When in doubt, people listen to what others in their community say.”

    ✓ Fear of Losing

    “Everyone else is getting something good out of it. I don’t want to miss out.”

    This is why reviews are better than ads: they lower risk, build confidence, and confirm choices.

    3. Gen Z and Millennials: Buyers Who Need Proof

    People from older generations trusted ads when they were kids.

    But today’s shoppers, especially Gen Z and Millennials, trust:

    • Screenshots
    • Demo videos
    • Comments without any filters
    • What other people think
    • Reviews on YouTube
    • Threads on Reddit

    They don’t like anything that seems too polished or scripted.

    For them:

    Realness > Ads Conversations > Campaigns Openness > Taglines

    This change is why businesses with strong social evidence expand faster, for less money, and more naturally.

    4. Why Reviews Are Better Than Ads for Tech, SaaS, and Digital Services

    Some examples of industries are:

    • Making software
    • SaaS platforms
    • Making apps for mobile devices
    • AI answers
    • Services for digital transformation
    • Engineering of products

    …are very dependent on trust and technical credibility.

    People actively look for in these fields:

    • genuine-life case studies with genuine results
    • Real companies’ testimonials
    • Stories of before and after
    • Metrics for success
    • Proof of technical skill

    A message that says “we deliver quality code” doesn’t imply anything.

    But a client saying:

    “Sifars helped us grow ten times faster with clean engineering.”

    …puts the buyer in a zone of enhanced trust right away.

    When it comes to technological services, social proof is often the most important thing.

    5. Social proof lowers the biggest barrier: risk.

    When you buy something online, you don’t know what will happen:

    • “Will they get it there on time?”
    • “Will the app actually work?”
    • “Will there be extra costs?”
    • “Will support work?”
    • “Can I trust this company?”

    Reviews clear up these doubts.

    They change:

    ❌ Doubt → ✔ Trust ❌ Hesitation → ✔ Action ❌ Confusion → ✔ Clarity

    This is why pages with social proof (like ratings, reviews, and success stories) always get:

    More sales, more customers who stay, and faster buying cycles

    Ads may get the lead, but reviews seal the deal.

    6. The Growth of Micro-Social Proof: Short Videos, TikTok, and Reels

    “Micro social proof” is a big trend right now. It’s little, real forms of proof that people trust more than commercials that look good.

    Some of these are

    • Videos of customers taking selfies
    • Screenshots from before and after
    • Fast reviews of TikTok
    • Testimonials in the style of tweets
    • Videos of unboxing
    • Screenshots of WhatsApp feedback
    • Content made by users

    People believe these because they think:

    ✔ Real ✔ Human ✔ Not edited ✔ Relatable on an emotional level

    And unlike advertising, which people ignore, UGC content is spread naturally, which means it reaches more people without costing more.

    7. Community-Driven Social Proof Is the New Marketing for Influencers

    Communities are the new ways to market.

    • Groups on Reddit
    • Groups on Discord
    • Instagram fan loops
    • Comment threads on LinkedIn
    • Groups of WhatsApp users

    Companies that develop communities win.

    Why?

    People trust communities much more than they trust paid marketing or influencers.

    One person saying good things about your service is helpful.

    People in your community praising your service is a movement.

    Conclusion: Yes, reviews are more powerful than ads.

    Social proof works because it’s a human thing.

    It fits with how individuals naturally make choices.

    In the era of technology:

    ✔ Ads make people aware of things. ✔ Reviews make people trust things. ✔ Social proof makes people buy things. ✔ Community makes people support things.

    When real people speak for brands, they win.

    People pursue the truth in a world full of noise, and that reality often comes from other customers, not marketing.

    Ready to strengthen your brand’s trust?

    Partner with Sifars to build digital experiences that boost credibility and drive conversions.

    Let’s talk →

  • Why Nostalgia Marketing Is Winning Gen Z and Millennials Alike

    Why Nostalgia Marketing Is Winning Gen Z and Millennials Alike

    Reading Time: 3 minutes

    Brands are learning something startling in a world full of fast-moving trends, short-form content, and constant digital noise:

    The past is where marketing will go in the future.

    Nostalgia marketing, which uses memories, aesthetics, and cultural references from the past, is becoming one of the best ways to get the attention of both Gen Z and Millennials. What began as a fad is now a plan. And it works in all kinds of fields, from fashion and cuisine to fintech and entertainment.

    But the underlying question is: Why do younger people, who weren’t even alive during some of these times, relate so strongly with advertising that makes them feel nostalgic?

    Let’s take it apart.

    1. Nostalgia Makes You Feel Safe in a World That’s Too Much

    Millennials were up when technology was changing quickly.

    Gen Z spent their whole lives online.

    Nostalgia is something unique that can take your mind off of news, algorithms, and the stresses of daily life.

    Familiarity. Stability. Comfort.

    Retro ads bring back memories of simpler times, including cartoons, vintage games, classic music, and childhood memories before the internet. Feelings are more important than facts, because nostalgia goes straight to that emotional memory system.

    This emotional connection makes people trust your brand right away.

    2. Gen Z loves “aesthetic nostalgia” even if they weren’t alive during that time.

    Gen Z wasn’t born in the 1980s or 1990s.

    But they are really passionate about:

    Filters for Polaroid

    Fashion from the year 2000

    UI that looks like a cassette

    Old-school fonts and gradients

    Parts of games that are like arcades

    Why?

    Because nostalgia isn’t just about memories anymore.

    It’s all about the vibes, the looks, and who you are.

    Gen Z interacts with nostalgia as a sort of art, a way to express themselves, and a style that stands out in a society that is too modern.

    3. Community means sharing memories.

    People feel like they’re part of something bigger when they feel nostalgic:

    A TV show that we all watch

    A game that everyone played

    Snacks we all wanted

    A ringtone that everyone knows

    Brands that tap into shared memories generate an instant community, which leads to more engagement, more sharing, and viral momentum.

    Some examples of campaigns are:

    The return of Coke’s classic cans

    Working together on Pokémon

    The return of the Nokia 3310

    The 80s world of Stranger Things

    People connect over memories, and brands profit from that.

    4. Nostalgia marketing really works to get people to buy things.

    Brands don’t use nostalgia only to get likes.

    They use it because it helps them sell.

    Nostalgia:

    Makes the brand feel warmer

    Encourages impulse buying

    Helps people remember ads

    Makes people buy again

    Makes loyalty stronger over time

    When feelings are stirred up, people take action.

    Both Gen Z and Millennials are quite responsive to emotional cues, especially when they come with jokes, recollections, and humorous reminders of the past.

    5. Digital Platforms Make It Easy to Make Nostalgia Stronger

    Trends are what make social media work.

    Nostalgia means never-ending cycles of trends.

    Every day, TikTok brings back old music.

    Instagram filters make photos look like they were taken using a film camera.

    YouTube brings back ancient cartoons.

    Pinterest spreads boards with old-fashioned designs

    Nostalgia works effectively because people can share it and remix it, which lets them change the past into something new. Brands who work with these small trends win quickly.

    6. Nostalgia is more than just a feeling; it’s a strategy.

    The smartest brands utilise nostalgia to:

    Bring back old products

    Reintroduce heritage branding

    Make campaigns for each season

    Stand out among the clutter of current ads

    Make business messages more human

    Appeal to clients who are driven by experience

    It connects people of different ages and makes them more open to brands.

    What do you like best?

    Nostalgia has no age restrictions. Parents, teens, and young adults all connect with nostalgia in their own ways, but they all do so in a positive way.

    Nostalgia Marketing That Worked Well

    • McDonald’s and Grimace are back, and the purple nostalgia wave is on the rise.
    • The tone of the Barbie Movie from the 80s and 90s is one of the major events in pop culture.
    • Spotify Wrapped’s nostalgic UI styles bring back memories through music.
    • Fujifilm Instax is back in style—it’s like nostalgia in a product.
    • Super Mario movie: a new take on an old idea

    These worked because stories sell, not stuff.

    In the end, the past is becoming the future of marketing.

    Gen Z and Millennials aren’t simply good with technology; they’re also emotionally aware, creative, and very nostalgic for feelings they miss or situations they wish they had.

    Nostalgia marketing goes right to that emotional need.

    It makes brands seem friendlier.

    It gives campaigns a human touch.

    It makes digital encounters stick in your mind.

    Nostalgia can be the best way for marketers to make real connections, not just leave impressions.

  • Prototype and MVP- Which one is for you?

    Prototype and MVP- Which one is for you?

    Reading Time: 4 minutes

    Before we can make a comparison- Prototype and MVP, let’s understand them individually.

    What is a Prototype?

    The prototype is just like a script for the movie. It showcases the features as an outline of a scene showcases its best dialogues and scenes. Therefore, a Prototype is a smaller version or representation of the idea that the app rests upon. It helps you get feedback from the investors, and project stakeholders. It primarily gives a fair indication of the project.

    Types of Prototypes

    Prototypes may vary based on their fidelity.

    Low level
    These are the low-fidelity prototypes and are as simple and easy as a hand-drawn sketch. It is a visual representation of a paper wireframe.

    High Level
    High-fidelity prototypes on the contrary are clickable and truly exhibit all the qualities of the real product. They give you an experience that will be similar to the actual look and feel of the key software product. Also, many hi-fi prototypes make use of the early code.

    Key Prototyping Benefits

    ??‍?The cost factor

    Cost being an important resource, it must be used efficiently. The prototypes are the replica version of the actual app and therefore may not require as much time to be developed

    ??‍?Feedback

    Prototypes can help one get a better picture and feedback. As they have a little gestation period, their testing becomes easy. As such designers and developers get quality feedback on the same. On the other hand, the complaints if any can be addressed in the very early stages thus making it worthy in the future.

    ??‍?Easy to adjust.

    As we all know, understand that prototypes are very simple and flexible. They are easy to adjust and therefore it is easy to make the changes. It has become easy to test out new ideas and helps in the comparison of options. So as we study

    ??‍?Low-risk association

    As they are the simpler versions, the risk association is also very low. There is no guilt in terms of financial resources and development time. As such they are a good option for startups who have a new idea and are doubtful of its success. It is imperative to see the success of the prototype before disposing of all the resources in full-scale development.

    ??‍?Fundraising

    Fundraising may be difficult in case you are not able to give your best in the idea presentation. In such cases, prototypes act as an easy option as they help in tangible representation of the ideas and can help raise funds.

    What is an MVP?

    MVP(Minimum Viable Product) is just like a trailer for the movie. It showcases the features as a trailer showcases its best dialogues and scenes. Therefore MVP is a simple visual representation of the idea that the app rests upon. It helps you get feedback from the critics, project stakeholders, or end users. It primarily gives a fair indication of the project success figures.
    As it is the simplified version of the future product, it reflects the true picture of the app.
    It is essentially the bare-bone software with all the functionality enough to represent a fair idea. It is like a live test taken on a broader audience. Not only this, but It may be really exciting to see the response and aim for early payback.

    As MVP runs successfully in the market, One can opt for the full-featured app by slowly integrating features into it. The basic difference between the Prototype and MVP is that while a prototype is just a script and model of the actual product, MVP is a market-ready app that represents the functionalities of the real product.

    Key MVP Benefits over Prototype

    ??‍?Concept validation.

    What’s better than seeing your ideas turn into reality? The realistic representation provides insight into the main product. The practical insights validate the ideas and assumptions on which theta is based.

    ??‍?Real user feedback.

    Showcasing the prototype with the idea representation is a narrow concept. It can be shown only to a limited number of people like investors, stakeholders, and investors. On the contrary, MVP helps you represent the idea to a larger audience. Your app is ready and free to be used by users. The more the users, the more feedback we can expect. Further, the larger the feedback larger the insight figures. Thus, helping to find out the pain points and make necessary adjustments before the final launch.

    ??‍?User acquisition.

    Just as songs can help you call an audience for the movie, MVPs help you attract customers and early adopters. They are the ones that actually can help you create the necessary buzz for the product.

    ??‍?Revenue

    MVP helps you reap paybacks. Paybacks act as real motivators and therefore lead to lowering risks and inviting fresh income streams into the accounts.

    What should I Opt for? Prototype and MVP

    The battle of Prototype and MVP is to an extent a personal choice problem. It primarily must be based on the premise of the phase of the software development cycle. If you are floating in the early stages and less confident about the idea yourself and are still struggling with the resources at hand, go for Prototype. The prototype here will help you refine the idea and test early designs. Later on, as you get the feedback and support of investors, go in for the MVP for the same.

    However, if you are ready to bet on your idea and feel the kick to take the challenge in the real world, go in for MVP. MVP will help you get a better picture and thus help you launch the app in a better way.

    Further, If you need any type of professional advice or seasoned technological expertise to streamline the early stages of your project’s growth, don’t hesitate to reach out to Sifars.

  • The Future of Web3 – The Metaverse

    The Future of Web3 – The Metaverse

    Reading Time: 5 minutes

    The Metaverse – Since evolution, man has to find solutions to fulfill his needs. The unlimited wants and desires are being fulfilled by understanding the needs and making necessary alterations. The world we live in today is one of the beautiful fantasies that one might have imagined. Virtual reality is mesmerizing. The new shades and doors of augmented reality seem like a part of some sci-fiction movie. Metaverse is the imagination that comes true. People are now witnessing a new way of interacting with the environment via digital tools.

    Technological development is perhaps making the real-life witness an episode of progress. We are the lucky ones looking at the change happen. just like a new round in the video game, where the new background, new graphics, and new challenges make us awestruck. Metaverse is making us look at the new version of life standing at a platform from where the views are happening. We still need some time to know whether our lives are going to change as per the metaverse or if it will remain in the current gaming style only.

    Will Metaverse change our way of living?

    Metaverse will certainly, play the role of superpower that a person acquires in his game round. Not only, it will provide a new way of communication and interaction with the outside world but, will also give a new face,( just as a player gets when he gets the power.)

    This transition will be surreal. The gaming experience of actual reality in the virtual environment will be captivating. 

    Where is the evidence?

    Metaverse has shown its presence in the following:

    VR technology

    Metaverse has given birth to VR. VR / AR devices represent the experiences of virtual possibilities. VR technology is helping us interact with different subjects and the results are beautiful. But, it is still in its inception stage. The next move is still not visible. There are still some technological limitations that need to be solved.

    Blockchain technology

    Blockchain is also one of the gifts of the Metaverse. It lies on the principle of transaction transparency. The digital economy is experiencing the change. The end applications are still to be discovered. We still need to see the next phase of development where generations will meet together.

    We believe that is something really big, not a short-term gig for sure. The excitement is making things move, showing its different side of the new world. The hype is for real and not temporary. New technology always brings along a new share of happenings. Metaverse will bring in something very big for sure. Crypto is certainly one of the examples that the new world is already experiencing.

     Is metaverse purely a short-term hype, or is this something with much bigger potential?

    Metaverse can be a much-needed trigger to change the way personal data is stored and used.

    We all know that tech giants are using are information to help create customised content for us. Metaverse is one of the finest creations of these tech giants. This is where WEb3 technology is helping us to address the privacy and data protection problems. Today Web 3 is the sure-shot alternative to solving the issue of data leakage and making the best use of data experiences that are resistant to censorship.

    We all are aware that Metaverse is a uniform collection center of various technological modern solutions wherein DLT (Distributed Ledger Technology) systems play a major role.

    The unconscious probing of the audience for the arrival of a new technological paradigm.

    They are readily inviting web3.

    Web3.0 Metaverse

    On the contrary, Web 2.0 was always there as a personal assistant helping retrieve the passwords and pins that use the personal data of the users. Certainly, we will see a parallel universe in the evolution of Web 3.0.

    As of today, the Metaverse is the best example exhibiting the properties of Web3 and showing the world of possibilities to people. Therefore in the future Web3 will be one of the synonyms for MetaVerse, and we can bet that the number of users will eventually rise in the coming years. The existing MetaVerse industry is on the principles of Web3, and the best examples have been given by Meta and Microsoft.

    Diving into the world of possibilities with the MetaVerse

    Scalability is the essence of web development. Metaverse certainly has the potential to excel in the aspect of scalability. The virtual world is a fantasy and we are all ready to adopt the new face of the web. VR technology is going to show us a new phase of the web wherein advanced functionality.

    In the coming years, meta verse will enjoy the crown sitting at the highest throne in the history of the web. It will become a place where people will not hesitate to spend half of their time. The metaverse ecosystem is beautiful and diverse. We just need the right tools and devices to reach the epitome of reality 

    Today, virtual reality is going through various hardships as it has to face a myriad of bottlenecks that are affecting the pace of advancement. One pof the challenge that is affecting the audience is the cost factor. The VR designs and headsets have been priced at a cost that is significantly on the higher side. But if we see the facts and data figures today, we can see a significant drop in the same. On the other hand, the content available to the audience is also becoming more beautiful, colorful, and realistic giving a scenic pleasure that is interactive and mesmerizing.

    Snapshot- Metaverse is a fundamental element of the future of Web 3

    In the last two years, as the world was suffering from the pandemic, the web got a new bar of excellence. It proved that the future is all about Meta. The heavy investment from big tech companies and the influx of startups in the Meta sector is big evidence supporting the statement. As of today, as we stand in mid-2023, we all have understood the potential of the same. Metaverse has a few bottlenecks that need to be addressed in the wake of development. The metaverse future is certainly promising, touching our lives and showing the world of possibilities. 

  • How to Become a Pro Developer in 2023

    How to Become a Pro Developer in 2023

    Reading Time: 4 minutes

    How to Become a Pro Developer in 2023? The need for web development came like a high tide with the pandemic. Brands recognized the survival associated with a global online presence. Businesses and services gradually shifted to online mode with the need for websites. Further, with technological trends, we all saw the emergence of custom websites, web apps, and mobile apps. So the creators of these web developments certainly saw a steep increase in their career graphs. 

    To become a Pro developer one must have a basic elementary knowledge of HTML, CSS, and JavaScript. The basic foundation of web development lies in these languages with a logic for communicating with other programming languages. 

    How to Become a Pro Developer in 2023?

    Learning the Fundamentals

    As one needs alphabets and grammar for making sentences, Web development requires learning web development fundamentals that include HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), and JavaScript. 

    Further skill expansion and improvement with Coding boot camps can help enhance the skills. These short, focused bootcamps help the developers to outshine and compete in the web world. The investment in such short courses helps them polish in the field of web development and makes them ready for career transitions. 

    Specialization is the key 

    Specialization in a certain area makes you worthwhile. You gain experience in your field and the expertise makes you stand in the competition with flying colours. Choose the area of specialization that makes you feel comfortable and interests you well. There are three areas of web development to choose from

    Front-End Developer. 

    Front-end developer as the name suggests means working for the front aspect. Anything that users interact with and covers every bit and a portion of the layout, design, and user interaction. It is also known as the Client-side web development

    Back-End Developer.

    Back-end development means the development that needs to be done on the other side of the window screen. It is also called the server side of web development and includes database, servers, networks, etc

    Full-Stack Developer.

    A Full-Stack Developer is one that specializes in both front-and back-end development and is responsible for complete development.

    Integrating with a Full-Stack Developer

    A full-stack developer is a seasoned developer having insightful knowledge about the various layers of application development. In other words, a full-stack Pro Developer embraces comprehensive technological expertise and can proficiently work on the front end and back end in the app development cycle.

    The Pro Developer has a competitive edge in the web world as they have rich functional expertise and knowledge of client-side coding as well as server-side scripting. They can efficiently work on Frontend as well as the back end. Also, they cover the steps of the project management lifecycle of designing and developing the application/ website, coding, managing databases and providing full nurturance to the project development.

    Here are a few key characteristics of full stack developer-

    Expertise in Php

    A full-stack developer possesses strong experience as a Full Stack web developer with a solid understanding of front-end technologies, MVC frameworks, Restful web services, and Database designing.

     • Strong knowledge in MERN/MEAN Stack with vast experience in building Web Applications, using React.js / Angular JS for the client-side, Node.js/Express for server-side and SQL Server for database

     Hold on Frameworks 

    Seasoned Pro Developer must have knowledge and expertise with various PHP frameworks like Laravel, CakePHP, Codeigniter, Symfony, etc.

     Further, they can lend services for – CRUDs, ML & data cleaning tools, Laravel Nova resources, Customer front end blades, and routes, will refactor other developer’s code and Message queues, SQS & EB Workers as well as hold a great experience with BitBucket, JIRA, AWS. 

     3.  Strong Frontend

    Vuejs templates, services, VueX, mixins, Axios, components, directives, state management, server-side rendering, custom filters, and dependency injection to create SPA.

     It is important to have Hands-on Experience with Vue CLI (Command-line Interface) PWA development and Unit Tests with Karma. Extensively used jQuery, JSON, AJAX, and DOM scripting to create interactive web applications. Pro Developer also holds experience with various IDEs such as Visual Studio Code, Eclipse, and Notepad++.

     4. Knowledge of CSS, HTML, and Javascript (expert level)

    Proficiency and Experience in UI Development & Designing Using HTML (4/5), CSS (2/3), JavaScript, jQuery, D3.js, TypeScript, Angular (2/4/5), Node.js, Express JS, jQuery, AJAX, XML, Bootstrap, JSON, PHP. 

     5. Server management 

    Expertise in AWS infrastructure to host cloud-based infrastructure for increased performance, security, reliability, and scale.

     6. API Development (expert level, creating, maintaining, and improving APIs)

    Expertise in Building APIs with the right logic and functionality fully in tune with the design by addressing protocols, error handling, and code modularity.

    Specialization Vs Jack of all Trades

    Expertise or specialization over a technology stack or a framework has its advantageous features. The person concerned has all the tips and tricks of the specific tech stack and excels in the given assignment. 

    Full-stack developers have insights into the whole development cycle but may not become experts in the particular technology that may require them to take expertise from dedicated technology partners. 

    3. Lay the foundation stones well. – Programming Languages 

    The basic foundation stones need to be laid well for working on the building. The foundation stones are mainly the three programming languages that form the basic tools. These are-

    • HTML (Hypertext Markup Language)
    • CSS (Cascading Style Sheets)
    • JavaScript

    Once you feel you are competent enough in these languages you can choose custom web development frameworks like Laravel, React, Angular, and Vue js.

    4. Build  your Portfolio 

    A web development portfolio must be such that it speaks for itself. It must present your strongest skills while portraying the diversity of works you have accomplished. Clearly mention the web development frameworks used, tag the projects well, and link them to the live websites. Remember versatility is the name of the game. The more versatile your portfolio is the more the chances of your web development career graph on the rise.

    Wrapping up

     Technology is ever-evolving. Technological trends are volatile and therefore one needs to change and adapt accordingly. Remember Rome was not built in a day, so keep polishing and evolving. The more you keep yourself in the learning phase, the more skills and experience you will acquire. Follow the above-mentioned steps to become a pro web developer and keep learning always. Still in doubt? Talk to our experts from the leading web development company, that can help you outshine.

  • Why use Python? Features and Scope

    Why use Python? Features and Scope

    Reading Time: 4 minutes

    Web development is the process of making a visual representation of your business, product, or Brand with great UI/ UX. With a plethora of programming languages at your disposal, selecting the one matching your project is a crucial job. With many benefits of such languages and frameworks come many cons too. Security of data, operational efficiency, Access to the same, and scalability are important parameters to be discussed before making any decision. Different languages expose projects to their benefits and challenges. It is therefore, essential to choose the most suitable language for customized software development.

    The language has evolved as the most preferred global programming language in 2023 and is pervasively ranking high on its preference day by day. With customized support for multiple programming paradigms, accessible libraries and frameworks, and wide acceptance from the tech world, Python has made its unique place in the web world. This article follows the reasons to choose Python for your next web project.

    ?Easy to learn, efficient to implement

    One of the most user-friendly and intuitive languages, Python makes its place in the most efficient language. It is a result-oriented language, easy to comprehend for a web programmer, and widely accepted. Visualization and data analysis help present and visualize data most efficiently. The code, once made can be reused on multiple platforms without further making any big changes.

    ?Wide acceptance

    Python is one of the most trusted and reliable web programming languages used by web developers. With its wide array of features and benefits like dynamic tape system, code readability, automatic memory management, and many more, and is preferred over other languages. Many renowned tech giants have shown their trust and accepted Python for developing their web products

    ?Efficiency And Speed

    If efficiency and speed with stupendous results are what you strive for, Python is the most suitable language. An independent study states that it develops apps 30- 40 % faster as compared to other languages. Time and cost are the two basic parameters for measuring efficiency. As Python develops products faster, it automatically leads to less cost hence making it efficient and viable.

    ?Serving complexity with Ease

    Python is a combination of complexity and result. Being a result-oriented language, It helps solve the complexities involved in the most superior way. Further, it eases out many small issues with the websites, making it suitable for many web developers

    ?Support and acceptance

    Python is the most widely accepted language and is backed by a large support community group of supporters and programmers. Problems get resolution easily by the support group backed by the experts and help ease the complexities

    ?SEO and Python

    Search engine optimization is one of the most trending topics for which customisations are done. The language is a result of human-readable code and helps unknowingly in making your websites rank higher in the search engine result pages (SERP). Further, it helps generate readable links with Django as its framework and works on the most relevant keywords effectively for SEO.

    ?Perfectly Blends Flexibility and Scalability

    Change is important and necessary too. One needs to change and be flexible in operations and web development too. It gains traction as it enables users to adapt to higher-level application logic. It further helps in expanding complex applications easily, making them respond and gain an advantage.

    ?Support system for ML and AI

    Artificial intelligence (AI)and Machine Learning is what 2022 has witnessed with changes in Algorithms. With a rich technology stack, strong worldwide community support, and short and quick development time, packed with libraries and frameworks, and is one of the best programming languages for Artificial Intelligence and Machine Learning. Also, it makes the foundation for Artificial intelligence, as it works smoothly with syntax from the Python framework and libraries.

    What is Python used for? 

     Python is a comprehensive programming language that plays an important part in many operations. It embraces AI operating systems—mobile application development and making high-performing video games.

    It is a trending subject that often seeks attention as it is a combination tool. Undoubtedly, it exhibits properties of versatility and simple syntax that make it a perfect programming language. Here are some of the areas where it dominates its versatility.

    Web development

    Web development that marks smooth backend or server-side functionality makes use of Django or Python for web development. It primarily helps in creating sophisticated web utilities that speak for themselves. Tech giants like Youtube and Google make use of Python which brings it strong support.

    Calculators

    Python helps in user Graphic Interface programming that forms a foundation program for building calculators. Certainly, it offers smoothness with quality programming that can be adopted by beginners as well.

    Operating System

    Python very well portrays its robust and swift development properties with its programming language. It is an object-oriented design that offers projects easier to make. Further, Python blends well with many of operating systems as well.

    Applications

    Python is one stop point for desktop applications and GUI. It offers to build large and complex applications with its tools. On the other hand, It has a Python standard library that aids in the development process of giant applications. BitTorrent and DropBox are perfect examples of Python-based apps.

    FinTech

    Python is used in the fintech realm to work out data collection. Python is used for data regulation, interpretation, and quantitative problems. In addition, It’s a beautiful set of libraries such as Pandas, NumPy, SciPy, and SciKit Learn helps in data analysis and collection. Many fintech companies use Python for their operations.

    AI and Machine learning

    AI and machine learning are the hottest topics these days in the tech world. It is also called a king of programming language and offers a world-class tool kit for smooth functionality in its application.  Moreover, SciKit learns as a  machine learning library that helps in generating the intelligent behaviors of machines.

    Data Science

    Numbers are the base foundation for projections and financial analysis too.  It comes with a Plethora of libraries that aid in data collection, interpretation, and analysis,s an easy task. Panda and Numpy help you make quantitative data analysis with basic vector operations.

    Python is an awesome language that provides a comprehensive suite—a trending language adopted well by many tech giants. A career in Python tech stack can bring you good pay rewards. The above mentions areas of its application make the answer magnified enough as to Why Python is important. If you are looking for data collection, undoubtedly ask for a quote from Sifars a s a Python development company that offers smooth Services like scraping and data interpretation.

    Wrapping Up

    To sum up, Python, with the development of complex numeric and scientific web and desktop applications, is on par with other programming languages. It helps simplify the app and web maintenance when it comes to accelerating enterprise software development. With an easy user interface and the most widely accepted language, Python is gaining popularity. What follows next is hiring the Best Python Development Company that can help you implement Python efficiently for your web products.

  • Hiring Remote Developers in 2023

    Hiring Remote Developers in 2023

    Reading Time: 3 minutes

    Hiring Remote Developers- The business strives to follow an external environment. They are assumed to be working efficiently, but there is always a possibility of improvement. The organizational goals keep on rising, and so does the success measurement scale. Goals work as per the workers who work in the organization along with the other resources. Human resource is the most important factor that decides the success factor. Efficiency and scalability are the ultimate goals that human resource aims to bring. 

    Initially, there were only traditional methods of hiring and interview processes, but now with remote working culture, the industry has experienced new methods of forming the organizational structure. By hiring remote developers today, we can acquire talent across the world and get the best of talents in the organization.

    Here, we will be throwing more light on having a remote team with talented developers across the country and how they unlock the full potential of the organization.

    Benefits of Hiring Remote Developers

    Here are the top advantages of hiring remote developers to expand your organization.

    ??‍?Acquiring Global Talent Pool

    Companies have bid adieu to the traditional methods of hiring, where the talent was acquired from nearby areas, as onsite work was considered important. Today companies are adopting the remote culture, and this attracts the nest of talent with alluring benefits. The worldwide pool of employees is now available, and one has access to the best of employees.

    Companies these days are aiming to increase the number of employees by hiring remotely and not compromising on any company standards. Such a plan ensures the efficient pooling of human resources.

    ??‍?Diverse and Rich Technical Talent

    Unity in diversity is what remote culture is based on. When companies acquire talent remotely, they eventually land up with a pool of talent. The expertise across various racial, ethnic, and cultural backgrounds has its benefits.

    Hiring software developers across the country has its advantages. We all know that it’s not only the skills and technical expertise that matters. It is always problem-solving skills and the presence of mind that plays an important role in day-to-day activities. Diverse cultures invite diverse thinking processes and viewpoints that induce creativity and innovation. Moreover, Businesses today are gaining strength and enhancing their productivity with remote teams that welcomes technical talent with expertise.

    ??‍?Less Workplace Bias

    Organizational politics is one of the greatest restraints in the organization. Remote teams are free of such constraints as physical appearance, gender, age, and disabilities don’t play any role here. 

    The talent is known for its role and work expertise and not on any other ground. The Remote team gives a fair playground to all its employees and recognizes the talent based on their work abilities. As per independent studies, 22 % of the remote teams have gained more profitability with remote teams.

    ??‍?Time Zone Challenge

    The remote team ensures working organization around the clock. Time is not a constraint in such scenarios. The remote team works efficiently in multiple time zones and turns out exceptionally well while dealing with international clients. The organizations work with minimum turnaround times and ensure round-the-clock assistance without any time lags, thus ensuring a competitive edge.

    Also, Working in various time zones is the prerequisite today as global clients don’t want to wait and want seamless communication with the teams offshore.

    ??‍?Unlocking Productivity

    Remote working helps increase productivity. According to an independent study, when employees work remotely at their convenience, they work more efficiently.

    Therefore, They work as per their choice and time. Some prefer working early morning, while others work late at night when there is less disturbance. Productivity depends on the number of working hours logged in.

    Key Takeaways

    As per the trends, we can see that remote working will further expand in the next few years.

    With a much larger talent pool, companies get to acquire the best talent and gain a large number of benefits. Remote working brings in better flexibility and an environment that is more dynamic and productive, which can be seen in performance.

    Connect with our custom software developers to learn more about Sifars, which has a beautiful remote team that can unlock your business potential.

  • 3 Best Frontend Frameworks for Web Development in 2023

    3 Best Frontend Frameworks for Web Development in 2023

    Reading Time: 3 minutes

    Best Frontend Frameworks-The web development world is all about the terms Frontend and Back-end. As the name suggests, Frontend development implies the view or the user interface, while the back-end is the framework foundation that brings about efficiency and performance functionality.

    The Frontend frameworks are the foundation stones upon which the software development process lands. The visuals, the eye-catching interface, and mesmerizing user experience are what it all represents.

    A website with its face as a user interface, and simple yet powerful functionality becomes efficient. Many frameworks come under this umbrella. With time, such apps and websites require scalable functions that help increase their usability of the same. 

    Certainly, Ui/UX plays a crucial role in the fabrication of apps and software. There is a lot in the platter when it comes to selecting what to choose amongst the frontend javascript frameworks. If you are also doubtful and quickly want a solution, connect with Sifars experts that can help you find the one best suited amongst our frontend development offerings.

      Here, we are giving some insight and tips on some of the best frontend frameworks in 2023. So, for those of you wondering what some of the popular frontend frameworks are, here’s our take.

    What is a Frontend Framework?

    Frontend represents the face, the components visible to the end user, like layouts, graphics, navigation, and positioning of various elements. 

    Frontend frameworks or CSS frameworks are primarily packages containing pre-written standardized codes. They imply the base to build on the website structure with flexibility to further bring about efficiency in the final design. In other words, it provides a grid or a base foundation to organize the design elements suitably. Moreover, each frame comes with its typography, sizes, and font styles.

    Here are the three most promising Frontend Frameworks to rely upon-

    React js

    React was developed by Facebook in 2013 as a framework to fix code and maintainability issues, as the app required constant updating and data changes. It eventually laid the foundation of the virtual Document object model (DOM) that extends exceptional functionality. React js support apps that require frequent data changes. Further, React js has got its important as a perfect framework for apps that receive high traffic and need a stable platform for efficiency.

    Undoubtedly, it is suitable for building single-page web applications and PWAs. React js developers prefer it as a front-end library as it helps create robust apps with an interactive interface. Further, it helps create apps in less time as it uses reusable components. It offers React tools that are modern and promise efficiency at the same time.

    Pros: 

    ? It offers reusability of components, thus making it easy to collaborate and reuse them in other parts of the application·

    ? Consistency and seamless performance with virtual DOM.

    ?It helps write components without classes and read them easily.

    ?React development is trending and helps build modern platforms/

    Angular

    One of the most efficient frameworks based on typescript is Angular. It was developed by Google in the year 2016. It brought about a revolution in technology as it displayed its worth with its performance and multiple features.

    Angular, as a front-end framework, helps develop multipage as well as progressive apps that talk about efficiency. It comes with a two-way data binding feature. To further elaborate, Angular provides real-time synchronization between the Model and view, hence reflecting changes as there is a change in view.

    Many tech giants like BMW, and Forbes, which are known for their unique positioning, rely on Angular as it provides multistage progressive web apps. Angular was the most preferred choice for deploying web apps that demanded efficiency with beautiful and responsive UIs. Angular is made of components that are pretty easy to manage and reusable as it comes with dependency injection. Moreover, it has an inbuilt functionality that helps update changes in the Model to the view and vice versa.

    Pros

    ?In-built functionality that helps update the changes made in Model to the view and so does vice-versa.

    ?Also, Prominent features like two-way data binding helps reduce the amount of coding.

    ? Angular has components that are reusable and easy to manage using dependency injection.

    Also, check 14 super features of Angular here.

    Vue js

    Vuejs is a simple, efficient, and promising frontend library that is pretty much a preferred framework for web developers. Vue js is a 2-way binding that offers visual DOM. Vue is known for its versatility as it supports varied tasks. It very well adapts itself to simple and dynamic processes while building web and mobile apps that are progressive and promising.

    Although Vuejs is promising and helps in the optimization of web app performance, it is still not used by many market giants sparing Reuters, Xiaomi, and Alibaba. Vuejs supports typescript and comes with a comparatively simple syntax that facilitates flexibility.

    Pro’s

    ? Vue js comes with Extensive and detailed documentation

    ? It enables Simple syntax – programmers with a javascript background. 

    ?It has inbuilt flexibility to design the app structure.

    ?Also, it comes with Typescript support for better functionality.

    Conclusion

    The choice of Frontend frameworks depends on the project and depends on the size ranging from large-scale projects to MVP; one can choose amongst the plethora of technologies as per their design requirements. Web developers have their personal favorites that come with practical experiences as they imply for their work deliverables.

  • How to become a software developer? 5-tips to become a self-taught software developer

    How to become a software developer? 5-tips to become a self-taught software developer

    Reading Time: 3 minutes

    A self-taught software developer or a degree-certified developer?

    Watching your friends or relatives earn handsome with technology, you might want to know the secret.

    You might be wondering to start learning the new course or may be eager to know the right platform to start with after your Class 12th. Today, learning online from text and videos is quite easy. There is a plethora of content available on the internet that can help you learn programming language and tech skills. 

    It is also imperative to know that technology companies care less about a computer science degree, what they care about is your coding abilities. How well you can collaborate in a team environment and build software.

    The basic requirement to become a self-taught software developer, one needs

    • ?Computer and an internet connection
    • ?Discipline and commitment to practice daily.

    Choosing a niche

    Choosing a niche tip to become a self-taught software developer is choosing a niche that attracts you the most. You must be ready with the specific subject you want to specialize in. Specialization in front-end and backend brings efficiency. Once you are sure about the niche, you must go a step forward and choose a tech stack.

    Take it this way,

    Suppose you choose to learn frontend development. Then you further have to choose among HTML, CSS, javascript, and React. React development is today’s most trending language that can help you earn goo.d mount and give you the title of expert react specialist.

    As you specialize in the front end, you can further take a dip at backend technologies like Node js and Python.

    Choose a Platform

    Keeping your feet in two boats can certainly drown you. It’s better to be specific. Learn from one platform. Don’t jump from one tutorial to another. It is important to stick to one platform and then continue the learning journey thereon. Finishing a curriculum one platform will ensure that you covered everything witha a pace and it is certain to make progress. 

    You may go on practicing and switch to another platform once you wrap up with one platform

    Some of the most promising online content is from

    • ??‍?Free code camp
    • ??‍?Khan Academy
    • ??‍?Udemy

    Be an active learner and follow along. All of the above have detailed outlined courses available in the form of text and videos. Once you complete the curriculum, get ready to work on varied projects to build your portfolio. The self-taught software developer must have a diverse portfolio that must speak for itself. 

    Preach Consistency

    You chose the niche as per your interests. You chose the platform and the language as per your likings and trends. 

    What’s important now is to follow the path sincerely. Being consistent is the most important bleak line that can help you cross the border and reach the land of specialization. Make your hands dirty with almost all the problems and practice hard. Consistency helps maintain the momentum thus escalating to the final goal of success.

    Try to improve and learn just a 1% extra from yesterday. Focus on quality and not quantity. The concrete mindset can reap results worthy. Learning is a lifelong perpetual journey. One must try to learn and evolve. Master your craft and showcase your skills to become a self-taught software developer.

    Practice and learn

    You cannot make mistakes until you do it yourself. Aim to take every case and work with the actual code. Building real projects will give you better insight into reality. Take them as your exams and record your progress.

    Moreover, it is advisable to write your own code and add them to your Github account. You won’t believe it, but such codes will later on act as the foundation of your resume. Further, add these projects under the portfolio page of your website. 

    Each and every problem where you get stuck will give you a new adventure ride in the realm of coding. Practicing makes you learn in a better way and helps you improve your technical base.

    Remember on the job interview day for the position of software developer, such solutions and your hard work are only going to add up to your confidence and make you stand the difficulties. 

    Connect and converse

    Connecting with your seniors or friends from the same fields acts as your saviors. It is incredibly beneficial to have a strong connection with the community of such persons.

    They not only act as silent motivators but also you can get the same vibe and empathize with like-minded people.

    Connections can reap you wonders. You might not realize what a small relationship can do to you. Your connections can help you land the journey from a self-taught software developer to a job position in a reputed firm

    Summary

    A tech career is mesmerizing. When you start your career with one of the best web development companies in India, Your career graph is certainly going to have a sharp steep. 

    With online resources and dedication, you can follow the path to becoming a self-taught software developer.

    Further, it is all about selecting the framework and platform which can change your path of work goal. Be consistent and work with dedication. 

    If you put in the work, build projects, keep improving, and share what you are doing with other people, you will start a promising career as a software developer in no time.

  • What are Push Notifications? The A – Z of push notifications

    What are Push Notifications? The A – Z of push notifications

    Reading Time: 4 minutes

    Push notifications– You are sipping your favorite coffee, walking in the mall, doing your window shopping and suddenly a boy comes and hands you a flyer. What do you do? You take it. Ignore the matter written on it and throw it with your coffee sipper in the trash can.

    The flyer here acts as a push notification that comes from nowhere to interrupt you in between a peaceful moment of reading your article. The dialogue box with a free promo and a giveaway is the push notification. You ignore them, and another more luring discount coupon from your favorite brand comes on your screen. They come anytime on your screen and instigate you to either disable or ignore them altogether.

    What are Push notifications? 

    Push notifications are the unwanted pop-up messages that appear on your screens then and now. They use a delivery service to land it on your screens instantly. Sometimes it is used to schedule it in a further time, at a specific time slot, or is set as a trigger-based delivery- a chain of notifications that are triggered by specific user actions.

    For example- You invested a good lot of time adding your favorites to the cart, but on reaching the checkout screen you make an easy exit. The chain of triggers or dialogues that appear on your screen to complete your purchase is triggered by push notifications.

    The adding of criteria in Push Notifications

    The notifications are addressed based on specific criteria. The criteria set them into particular classes. The event 8 hours ago who all were active on the website but didn’t make the purchase will divide the customers into two basic types. Those who made the purchase and those who didn’t.

    How effective are push notifications?

    Excess of everything could be better. So are the irritating push notifications. Notification with an exciting deal or offer may help you get the audience to land on your webpage but unnecessary bombarding will only lead to getting irritable customers who may disable and never return to the webpage again.

    So what is the frequency one should maintain?

     Let’s understand it better-

    Service Notifications:

    As the name suggests these are in particular service notifications that are to be redirected to specific persons only. They include order status, bonus accrual, or other specific notifications pertinent to the person. 

    Marketing Notifications:

    Any transaction that takes place undergoes different stages till the final purchase takes place. In the language of marketing, they are coined as stages of the funnel. They are onboarding engagement and retention, and reactivation. 

    Remember the excess of notifications is only going to irritate the customers. So it must be vigilantly decided when to make the push notification so that it lands safely without any repercussions.

    Composition of Push notification

    A push notification must be composed keeping in mind the brand tone and voice. The notifications must be calm, short, to the point, and respectful. The Ui displayed must also be clear and consistent.

    The flowchart of push notifications. The sequence of actions must be followed through the following path only.

    1. ??‍?Analyze your target audience (TA).
    2. ??‍?Define goals for each stage of the funnel.
    3. ??‍?Identify segments for each stage.
    4. ??‍?Determine triggers and brainstorm ideas for push notifications.
    5. ??‍?Prepare the text for push notifications.
    6. ??‍?Review the notifications with the person responsible for communication.
    7. ??‍?Set up the delivery.
    8. ??‍?Experiment and iterate.

    Types of push notifications at different stages of the funnel

    We will consider push notifications at the onboarding, engagement and retention, and reactivation stages.

    Push notifications during the onboarding stage

    This stage implies the time period between (registration/authentication) and the completion of the desired action. It can be conducted in various ways.

    The push notifications are triggered in the following cases–

    • ?To Help the user complete the registration process.
    • ?Encouraging the user to perform the first desired action intended
    • ?Prompt additional auxiliary actions that increase the likelihood of getting back to the website and making it the primary website.

    Examples of such notifications include-

    • ?Asking for the Rating
    • ?Linking the card

    Push notifications during the engagement and retention stage

    Engagement and retention are the most important steps in the product lifecycle. The primary goal of notifications in this stage is to create a habit and increase the frequency of the product. Notifications are intended to repeat the desired action of making a sale or doing a transaction.

    Creating a Personalised notification

    Personalized notifications create a positive effect. Simple user reminders imply that app genuinely cares for its users.

    • ?For example- Spotify creates personalized playlists for users.
    • ?Duolingo created passively-aggressive engaging notifications that create a meme at some point.
    • ?Offering some benefits to users is also possible, such as discounts, promotions, free delivery, contests, or cash back.
    • ?Notifications on a  holiday, an event, or news.

    Push notifications during the reactivation stage

    Reactivation is a stage that occurs when the user deviates from using the app or website. In such a scenario, a push notification is given to the users to initiate the reactivation. The main aim of such notification is to bring back the user to the standard pattern of product usage.

    For example-A fitness app sends a notification to its user if they haven’t returned to the app in the past few days. 

    Sometimes the Reactivation costs involve the money spent on special offers. For example, a company may want to bring back a user by offering an additional 10% discount on their next three purchases. The main aim of such notification is to hook up the person on their product or service. 

    To conclude,

    Push notifications are one-on-one communication with the user that help to engage the user. 

    Think of push notifications as an opportunity to get closer to the user. Don’t try to sell to them in every possible way. It is essential to Identify their needs and help fulfill them. At the moment, it may not lead to increased sales, but certainly, it will help you gain a more loyal customer. Call your Web service providers to know more about the push notifications